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Switching from User Interviews to Sales Discovery Calls

bookface.ycombinator.com · 4 words · saved by 1 readers

Note for Bio/Life Science Companies - many of you will find value in the content above. In addition, you should read the YC Bio User Manual Supplement . Almost all YC companies start with the founders doing sales. The following articles cover the most common questions / advice for founders looking for the first customers. Almost every company in the batch should read these articles and refer back to them during the batch. When people refer to Go to Market (GTM) in the context of early stage startups they often mean the strategy you will use to get your initial customers and how you charge them. One of the biggest mistakes that YC founders make is that they think they need to invent a unique GTM strategy. While you will most likely have to innovate your product to create a solution 10x better than what your customers already have, when it comes to how you sell and how you charge - it is better to look similar to the software that the customer / company is already used to buying. This wi

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