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The Wilderness Period. Can Your SaaS Startup Cross the Penny… | by David Sacks | Craft Ventures | Medium

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Can Your SaaS Startup Cross the Penny Gap?

The Wilderness Period David Sacks 7 min read · Dec 23, 2019 -- 3 Listen Share Can Your SaaS Startup Cross the Penny Gap? Between the time a seed-stage SaaS startup ships its MVP and closes its first few paying customers is the Wilderness Period. This is when you find out that your MVP isn’t really MVP. You try to sell your minimum viable product, encounter objections you hadn’t anticipated, race to code the new requirements (the new MVP), and repeat. The Wilderness Period can take two months, two years, or forever. That unknown makes this one of the most unsettling periods in a startup’s life,

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