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Selling to Carol: Why targeting an ICP brings 10x more customers than you expected

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Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?

Selling to Carol: Why targeting an ICP brings 10x more customers than you expected by Jason Cohen on January 7, 2024 Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market? source Selling to everyone means selling to no one Everyone goes to your home page, therefore your home page has to speak to everyone, right? Buyers, users, existing customers, curious explorers, all working at companies large and small. Most companies approach this the wrong way, which is to speak to “everyone.” The worry is, if you were to speak o

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