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User Retention: Learn How It Can Make or Break Your Startup — Reforge

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We use cookies to personalize and deliver appropriate content. By clicking "Accept" you agree to our terms. In late 2013, Paul Graham tweeted an up-and-to-the-right growth graph from an unnamed startup, disclosing that it was the fastest-growing startup YC had funded to date. The mystery company he referenced was later confirmed to be Homejoy. Shortly after this tweet, Homejoy raised a monster round of $38 million. All great news, right? Not so fast… the company shut down just 18 months later. This story is not unique. It’s happened over and over again. In 2011 Fab.com experienced crazy top line growth shooting to 500,000 users in 10 weeks, which helped them raise $150 million at a $1 billion valuation. Eighteen months later, after raising a total of $336 million, they were acquired in a fire sale for a rumored $15 million. Need a third example? Okay... BranchOut, another character in startup theater’s high profile cast, grew from 1 million active users to 5.5 million active users over

Why Retention Is The Silent Killer | Reforge Blog Courses Teams Pricing Blog Login Book a demo Book a demo All articles Why Retention Is The Silent Killer Nov 28, 2017 Retention: Not only does it make companies, it also quietly breaks them. For this reason, poor user retention has become the silent startup killer. In this post, I will walk you through the three key ways that companies go wrong when it comes to retention: They deprioritize retention altogether They defining their retention metrics incorrectly They don’t measure engagement This is part two in a series I’m producing on the topic

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