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How to define your GTM strategy at the early stage

unusual.vc · 2,200 words · saved by 1 readers

You don’t have a working beta of your product. You need to validate your value proposition with market feedback to create your first product road map. Here is where you need to engage with Innovators and no other market segment. ‍ ‍ Let's assume you just raised your first round of capital (congrats! 🎉 ). You don’t yet have a working beta for USERS to try and now need to validate the value proposition from your pitch deck using market feedback to create your first product roadmap and start building. This is the time when you need to engage with innovators and no other market segment. This phase typically covers months 1–6 in our 18-month timeline. There's a good chance that, in your pitch deck, you have a slide or part of your talk track dedicated to explaining who the ICP (ideal customer profile) is for your product. A traditional ICP might look like the following. Details about your ICP's pain, need, beliefs, etc. are important but missing a lot of the context necessary to clearly di

How to define your GTM strategy at the early stage - Unusual Starting Your Company Starting Your Company Finding PMF Finding PMF Building your GTM machine Building your GTM machine Hiring & Leadership Hiring & Leadership Fundraising Fundraising 9 min read How to define your GTM strategy at the early stage Intro Intro 9 min read How to define your GTM strategy at the early stage TL;DR The main reason design partner and production installs get stuck is due to not supporting enablers. Enablers need documentation to follow and a clearly defined support channel and process by which they can ge

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