✳flâneur — a map of the web's best reading

Finding the right design partners: tools and best practices for outreach and initial meetings

unusual.vc · 1,344 words · saved by 1 readers

What should you ask ideal target users of an enterprise product? These suggested questions focus on the innovator's perspective on the market, how they currently operate, their ideal workflow, feedback on your product, the competition, and more. ‍ ‍ In the previous Field Guide article — Define a GTM framework with innovators — we dug into how to identify innovators, design partners, and early majority users to get critical insights about your product. Once you know the profile of the innovators you want to connect with, it’s time to start your first outreach campaign. Use Crunchbase or Slintel and filter for the criteria you developed following the framework outlined in Define a GTM framework with innovators. Categorize the companies and individuals into innovators, design partners, and early majority. You will be wrong to a certain degree, but that’s expected; just recategorize people as you hear back from them (or don’t) and understand where they fit on that spectrum. When you're rea

Field Guide - Unusual Startup Field Guide 25 years of hard-won startup lessons into one hands-on playbook. This is the Unusual Way – articles, case studies, and tools built to help founders master the journey from insight to product-market fit. play pause Starting Your Company Starting Your Company Finding a Co-Founder: What Startup Founders Need to Know Idea vs. Insight: Why Founders Need More Than a Good Idea Startup Legal Essentials: What Founders Need to Know Early Raising at the Start: A Practical Guide Introduction – Welcome to The Unusual Field Guide Finding PMF What Makes a

Explore this link on the map →

related reading