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2.4: Chapter 9 Ideation - Business LibreTexts

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WE ALL FACE CHALLENGES IN our daily life. A viable business is one that addresses a challenge that a lot of people face. People pay for things that make their lives or their jobs easier. It’s as simple as that.

Ideation WE ALL FACE CHALLENGES IN our daily life. A viable business is one that addresses a challenge that a lot of people face. People pay for things that make their lives or their jobs easier. It's as simple as that. Remember, businesses will buy faster and pay more for products than consumers will. It's a lot easier to get 100 customers (threshold for making a living on a B2B company) than 10 million viewers (threshold for making a living on a B2C app or website). The average revenue per user (ARPU) of a B2B software customer should be at least $100 per month. Remember the example earlier?

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