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The Art of Ideation, Part 1: Be a BUM — gaganbiyani.com

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While exploring the idea for my NewCo, I taught a well-received online course at Oxford, OnDeck and via theHustle. The course is about one of the gnarliest challenges of business: generating and evaluating business ideas. I like to call it “The Art of Ideation.” Since I first taught the course, I’ve clarified it some, and now I’m turning it into a 5-part article series. In this series, I’ll outline an approach to startup “ideation” that I believe hasn’t been available on the Internet to date. I hope I’ve made it both strategic and high-level but also practical and actionable. Enjoy :) Ideation is not a straight-line path. In reality, “ideas can come from anywhere.” You never know when that light bulb moment will happen. I’ve divided the process into 5 concrete sections, but the lines between these sections are blurry and the path through them is nonlinear. One day, you may be in the Definition phase, and realize you have to go back to the Exploration phase because you got stuck. This h

The Art of Ideation, Part 1: Be a BUM Mar 10 Written By Gagan Biyani While exploring the idea for my NewCo , I taught a well-received online course at Oxford, OnDeck and via theHustle. The course is about one of the gnarliest challenges of business: generating and evaluating business ideas. I like to call it “The Art of Ideation.” Since I first taught the course, I’ve clarified it some, and now I’m turning it into a 5-part article series. In this series, I’ll outline an approach to startup “ideation” that I believe hasn’t been available on the Internet to date. I hope I’ve made it both strateg

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