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Magical growth loops – Issue 52 · PM Handbook @jabondano

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Skip to content PM Handbook @jabondano Product Management Handbook @jabondano Frameworks Automations Digital Marketing PM Lectures & Videos APIs Growth PM Magical growth loops – Issue 52 👋 Hello, I’m Lenny ⁠ , and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out at the office. Send me your questions ⁠ and in return I’ll humbly offer actionable real-talk advice 🤜🤛 ⁠ Q: Can you share examples of companies that found innovative growth loops, like marketplaces convincing their supply to drive their demand, or platforms where demand drove more demand? This question sent me down a rabbit-hole of research into what I’ll call magical growth loops: growth loops where most of your new users come directly from existing users. This includes the “virality” loop (where your users invite other users) but that’s just one of many types of magical loops. Below

Magical growth loops – Issue 52 · PM Handbook @jabondano Skip to content PM Handbook @jabondano Product Management Handbook @jabondano Frameworks Automations Digital Marketing PM Lectures & Videos APIs More Share Explore Magical growth loops – Issue 52 👋 Hello, I’m Lenny ⁠ , and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out at the office. Send me your questions ⁠ and in return I’ll humbly offer actionable real-talk advice 🤜🤛 ⁠ Q: Can you share exam

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