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Kickstarting and scaling a consumer business—Step 6: SCALE: Build your growth engine

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👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Send me your questions and in return I’ll humbly offer actionable real-talk advice. If you know someone who would benefit from this, feel free to forward it along. Upgrade to paid Welcome to part six (!!!) of our six-part series on kickstarting and scaling a consumer business. Here’s a recap of our journey so far: Step 1: INSIGHT: Come up with your idea Step 2: AUDIENCE: Identify your super-specific who Step 3: HOOK: Craft your pitch Step 4: REACH: Find your early adopters by doing things that don’t scale Step 5: RETAIN: Iterate until enough people stick around Step 6: SCALE: Build your growth engine ← This post By this point, you have a startup idea, a product, some early users, and hopefully a glimmer of product-market fit. Even if you don’t have any of these, yo

Kickstarting and scaling a consumer business—Step 6: SCALE: Build your growth engine How products grow, how your product will grow, and the GTM motions of today’s biggest consumer apps Lenny Rachitsky Aug 16, 2022 ∙ Paid 114 7 Share 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Send me your questions and in return I’ll humbly offer actionable real-talk advice. If you know someone who would benefit from this, feel free

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