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How to kickstart and scale a consumer business

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👋 Hey, Lenny here! Welcome to this month’s ✨ free edition ✨ of my newsletter. Each week I humbly tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Subscribe today to get each and every issue. Upgrade to paid As a startup founder, you need to do the impossible. You build something that has never been built before, with a team that’s never worked together before, while learning dozens of new skills, making countless no-going-back decisions, all before you run out of money (and energy). It’s like being lost in the wilderness, in the dark, with only a vague sense of where you’re heading. Imagine if you had a map. From TikTok to Reddit to Uber to Airbnb, I’ve had the opportunity to study the growth stories of hundreds of companies. I’ve explored how these companies acquired their first users, found product-market fit, built growth engines, and nailed retention, conversion, virality, positioning, pricing, and most ever

How to kickstart and scale a consumer business Step 1: Come up with an idea Lenny Rachitsky Jul 05, 2022 285 14 9 Share 👋 Hey, Lenny here! Welcome to this month’s ✨ free edition ✨ of my newsletter. Each week I humbly tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work. Subscribe today to get each and every issue. Subscribe As a startup founder, you need to do the impossible. You build something that has never been built before, with a team that’s never worked together before, while learning dozens of new skills, making coun

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