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Building content loops for word-of-mouth growth | by Blake Thorne | Medium

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I remember the day I first heard about Google. And I remember the day I first heard about Facebook. Both were through direct, word of mouth referrals. In one case, a friend literally sat down and guided me through a product demo of the new website everyone in college was talking about. Word of mouth growth. I’m not surprised two of the world’s fastest-growing, most ubiquitous products came into my life this way. Word of mouth has always been the holy grail of acquisition. Founders salivate over word of mouth. It’s why many see it as some kind of failure to add sales and marketing teams. Unlike the other acquisition channels, word of mouth growth is usually considered a reflection of the product team and founder vision, instead of an outcome of someone else’s work later on. But ask founders why word of mouth is so great and they might say “it’s free.” Sure, free is nice. But word of mouth’s power has nothing to do with being free and everything to do with compound interest. Startups and

Building content loops for word-of-mouth growth Blake Thorne 12 min read · Jan 23, 2019 -- 1 Listen Share I remember the day I first heard about Google. And I remember the day I first heard about Facebook. Both were through direct, word of mouth referrals. In one case, a friend literally sat down and guided me through a product demo of the new website everyone in college was talking about. Word of mouth growth. I’m not surprised two of the world’s fastest-growing, most ubiquitous products came into my life this way. Word of mouth has always been the holy grail of acquisition. Founders salivate

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