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Notes on Superhuman’s Acquisition Loops - kwokchain

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Recently sent some notes on aspects of Superhuman’s acquisition loops and business model that interested me to some friends. Since I often ask people to write and send me more memos, thought I’d clean up and share this example. This essay is heavily focused on growth loops, and assumes familiarity with them. If you are not familiar with them recommend reading “Growth Loops are the New Funnels” on the Reforge blog. Companies in the productivity and collaboration space have been raising at high revenue multiples. Examples include Superhuman, Figma, Airtable, Notion, Slack, Zoom, and others. While valuation multiples don’t necessarily mean these companies will be successful–it is a sign of both excitement about their characteristics as well as the demand pull seen by the companies. And these companies have overall had impressive traction that looks to compound. There is a longer post to write about them, but that’s not the focus of this essay. Superhuman is an outlier among these, in that

Kevin company memos October 24, 2019 November 1, 2019 Recently sent some notes on aspects of Superhuman’s acquisition loops and business model that interested me to some friends. Since I often ask people to write and send me more memos, thought I’d clean up and share this example. This essay is heavily focused on growth loops, and assumes familiarity with them. If you are not familiar with them recommend reading “ Growth Loops are the New Funnels ” on the Reforge blog. Companies in the productivity and collaboration space have been raising at high revenue multiples. Examples includ

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