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The Magic Loop - Lenny's Newsletter

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👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribed Taking a short break from the B2B series, I’m thrilled to bring you an important guest post by Ethan Evans. During his 15 years at Amazon, Ethan helped invent Prime Video, Amazon Video, the Amazon Appstore, Prime Gaming (formerly Twitch Prime), and Twitch Commerce. He led global teams of over 800, holds more than 70 patents, and helped draft one of Amazon’s 14 core Leadership Principles, “Ownership.” Below, for the first time publicly, Ethan shares one of his most important career frameworks, The Magic Loop. This framework helped him rise quickly in his own career, and has helped countless mentees and direct reports rise in theirs. I’m excited to share it with you here, and I can’t wait to hear how it goes when you implement it. Ethan is now working as a writer, career coach, and co

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. I’m thrilled to bring you an important guest post by Ethan Evans. During his 15 years at Amazon, Ethan helped invent Prime Video, Amazon Video, the Amazon Appstore, Prime Gaming (formerly Twitch Prime), and Twitch Commerce. He led global teams of over 800, holds more than 70 patents, and helped draft one of Amazon’s 14 core Leadership Principles, “Ownership.” Below, for the first time publicly,…

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