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84 minutes of enterprise sales alpha | Jen Abel - YouTube

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Lenny Rachitsky joins enterprise sales expert Jen Abel to break down a comprehensive, 15-step playbook for navigating complex B2B sales cycles. They explore tactical approaches for securing initial meetings, managing critical intro calls, and effectively guiding stakeholders through a structured process designed to increase deal win rates and long-term partnership success. Follow along using the transcript. Lenny Rachitsky joins enterprise sales expert Jen Abel to break down a comprehensive, 15-step playbook for navigating complex B2B sales cycles. They explore tactical approaches for securing initial meetings, managing critical intro calls, and effectively guiding stakeholders through a structured process designed to increase deal win rates and long-term partnership success. Follow along using the transcript.

Jen Abel is the co-founder of JJellyfish and GM of enterprise sales at State Affairs. She is widely regarded as one of the sharpest practitioners in enterprise sales, and for that reason, this is her third visit to the podcast. In our first conversation we went deep on founder-led sales; in our second we mapped the $1M–$10M playbook. This time we do something I’ve never seen on another podcast: walk step by step through the full enterprise sales cycle. Most people think it’s five steps. Jen shows it’s closer to 15. *In our in-depth conversation, we discuss:* 1. Why the standard five-stage…

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