The New Forest
Discover how we unified dual brand identities into a single, heritage-rooted brand that transforms visitors into custodians. The New Forest's strategic rebrand bridges local communities and travellers through authentic storytelling and nature-inspired design.
The New Forest ∙ Old Yet Ever New How does a destination marketing organisation consolidate dual brand identities while balancing the needs of local and visiting audiences? Many tourism destinations overlook authentic experiences in favour of superficial attractions. It was crucial to nail an authentic representation of the culture that makes The New Forest what it is. We consulted local business owners, commoners, local historians, and representatives of the National Park to ensure the brand truly reflected the community's values and heritage. The organisation needed to move beyond…
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