flâneur

PBS

lippincott.com · 823 words · saved by 1 readers

For half a century, Americans have welcomed PBS into their homes, transforming their televisions into history lessons and cooking classes, into National Parks and Great Performances. However, the brand’s context was shifting dramatically through increased competition, changing needs of viewers and donors, and the explosion of digital platforms available to access video content. With multiple visual expressions of the brand across its 330 local member stations and third-party streaming platforms, PBS needed not just a surface-level revitalization, but a deep transformation to create greater consistency in a rapidly changing viewer and media landscape. So PBS came to Lippincott with an ask: evolve its brand to help it compete for viewer attention, engagement, and loyalty across all channels. Develop a new brand purpose and platform, brand architecture, visual identity, voice, and activation strategy to revitalize this beloved brand. The new brand platform is centered on a powerful purpos

PBS PBS Solutions Logo & Identity Systems Brand Platform Architecture & Portfolio Strategy Brand Voice Please enable cookies to view this video Project Summary Revitalizing PBS for the digital age The challenge Can we evolve a beloved brand to help it compete for viewer attention, engagement, and loyalty in a rapidly changing media landscape? A changing market for an industry stalwart For half a century, Americans have welcomed PBS into their homes, transforming their televisions into history lessons and cooking classes, into National Parks and Great Performances. However, the brand’s context

saved by

related reading