Postcard Beauty Branding and Design | Robot Food
We helped Postcard rebrand for global expansion, crafting a brand strategy, tone of voice, and packaging that invites consumers to indulge in self-care without the guilt.
What we did: Brand Strategy Creative Strategy Naming Verbal Identity Visual Identity Brand World Brand Guidelines The Brief “Less farmers market, more Sephora”. We’re a successful sustainable brand in Singapore, now we want to go global. Can you help? The Insight With formulations full of filler and tedious 10 step routines, the self-care space often feels more stressful than soothing. We want to look after ourselves. But without the pressure and clutter it adds to our minds, space and planet. The idea Wish you were here. End the guilt trip and make ‘less’ more indulgent.…
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