Backing into Sales Activity KPIs

Here you will learn all about identifying target customers, reaching out, and closing sales. There is a lot of great content in the following articles and I strongly recommend returning to this content throughout the batch and afterwards. As you start selling you will be able to extract more and more value from the following advice. A presentation by Jaleh Rezaei, founder of Mutiny (s18), on how to generate qualified leads. She covers customer acquisition, personas, segmentation, channels, messaging, lead generation, marketing tech stack, channels for known prospects, channels for unknown prospects, customer acquisition math, cold outreach, and getting intros. Video & Slides Below are lead generation tools that many YC founders find helpful: Jaleh recommends even more marketing tools including: Inbound Marketing Audience: Ad: Adwords, Facebook, Affiliates, Adquick (OOH) Lead scoring: custom or Madkudu Convert: Web: Contentful, Google Optimize, Mutiny, Drift Email: Hubspot, Customer.io

Account | Y Combinator

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