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How to do customer outreach for B2B startups

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Segment your Total Addressable Market (TAM) and build an outreach sequence structure to get feedback before you build, find your design partners, and secure those critical first customers. Once you’ve established your Ideal Customer Profile (ICP) and created messaging to communicate the value hypothesis for your product, you can take both of those and begin your outreach. The goal is to get market feedback before you start to build product, find your early design partners, and secure those critical first paying customers. ‍ In this module, we’ll detail how to start segmenting your sales TAM (total addressable market) — first with companies, then with personas. After that, we’ll provide an overview of the most successful outreach sequence structure we’ve seen so far with our portfolio companies, with some sample messaging you can use to get started. ‍ ‍ Let’s start by creating three buckets that all potential prospect companies fall into: Startups, Challengers, and Champions. Startups:

How to do customer outreach for B2B startups - Unusual Starting Your Company Starting Your Company Finding PMF Finding PMF Building your GTM machine Building your GTM machine Hiring & Leadership Hiring & Leadership Fundraising Fundraising 9 min read How to do customer outreach for B2B startups Intro Intro 9 min read How to do customer outreach for B2B startups Once you’ve established your Ideal Customer Profile (ICP) and created messaging to communicate the value hypothesis for your product, you can take both of those and begin your outreach. The goal is to get market feedback before you

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