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GO DIRECT: THE MANIFESTO - by Lulu Cheng Meservey - Flack

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“If you want something good, get it from yourself.” — Epictetus

GO DIRECT: THE MANIFESTO “If you want something good, get it from yourself.” — Epictetus Lulu Cheng Meservey Mar 19, 2024 151 14 11 Share I. TRADITIONAL PR IS DEAD. For too long, founders have yielded control over their narratives to media and middlemen. Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was through professional publicists. Today, most of the planet is directly reachable by social media or email. There’s no longer a need to go through traditional gatekeepers of information and brokers of reputatio

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