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Life lessons after one year at Rostra

greaterstill.blog · 1,040 words · saved by 8 readers

Today marks one year at Rostra, where I’ve had the incredible privilege of working alongside Lulu Meservey to help some of the most consequential companies of our time tell their stories. Before joining Rostra, I spent the first few years of my career in early-stage venture capital, hanging out on the internet and writing about the things I learned along the way. Writing was a tool to force clarity of thought, and it often opened the door for me to meet founders in emerging categories. Over that same period, narrative and storytelling began to emerge as one of the most important areas for investment by founders. The information environment changed dramatically, and it’s unrecognizable now compared to just a few years ago.1 The concept of going direct was fringe last year; today, it’s table stakes. By a stroke of luck, good timing, and a well-written cold application, I found myself at the center of this shift last year, with zero comms experience and a dream. Since then, Lulu’s taught

Ad Parnassum by Paul Klee Today marks one year at Rostra, where I’ve had the incredible privilege of working alongside Lulu Meservey to help some of the most consequential companies of our time tell their stories. Before joining Rostra, I spent the first few years of my career in early-stage venture capital, hanging out on the internet and writing about the things I learned along the way. Writing was a tool to force clarity of thought, and it often opened the door for me to meet founders in emerging categories. Over that same period, narrative and storytelling began to emerge as one of…

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