How to Build a Powerful Cult - YouTube
Lulu Cheng Meservey explains how to cut through digital noise by leveraging human stories and conviction. Discover strategies for building authentic trust with a specific audience rather than farming generic engagement. Follow along using the transcript. Lulu Cheng Meservey explains how to cut through digital noise by leveraging human stories and conviction. Discover strategies for building authentic trust with a specific audience rather than farming generic engagement. Follow along using the transcript.
No.1 PR Expert LULU CHENG MESERVEY reveals how to engineer trust, get people to pay attention to your message, make yourself a hard target online, and master communication. Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms. Learn more: https://fs.blog/knowledge-project-podcast/lulu-cheng-meservey/ *22 Takeaways From This Episode* 1. Conviction beats logic. 2. Under attack? Spread the force (pressure equals the force divided by the surface area). Attacking?…
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