Come for the Network, Pay for the Tool

Paid groups, bespoke social networks, and the meaning of community for internet-native businesses.

Come for the Network, Pay for the Tool Subpixel Space writing about Come for the Network, Pay for the Tool Toby Shorin July 15, 2020 Entry 031 Concepts technology and design emerging creative labor models The uneasy Web 2.0 truce between social networks, legacy media, and brands is falling apart. Once it was held together by ad tech. But advertising spends keep going up, brand content is at peak saturation, and audiences are slowly but surely evacuating the big social media companies. Can the three forces — social media, content, and commerce — find a new way relate to each other? Here enters

saved by

• Wendi Yan
• Anna Zhang
• Claire Rapuano
• Joshua Baek
• Simon Tartakovsky
• Marley Xiong

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