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Designing information campaigns to increase adoption of healthy behaviors | The Abdul Latif Jameel Poverty Action Lab

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Accurate information can help people determine which behaviors lead to improved health outcomes, but information alone is not necessarily sufficient to motivate adoption of these behaviors. When the primary barrier to the adoption of a healthy behavior is lack of awareness, information that is framed in a specific and actionable way, conveyed through effective messengers or spread through technology platforms, can be particularly effective. When the cost or the effort required to adopt a behavior is a concern, it may be necessary to also provide incentives or income support in the form of cash transfers.

Designing information campaigns to increase adoption of healthy behaviors | The Abdul Latif Jameel Poverty Action Lab Skip to main content Designing information campaigns to increase adoption of healthy behaviors Last updated: August 2021 Print Accurate information can help people determine which behaviors lead to improved health outcomes, but information alone is not necessarily sufficient to motivate adoption of these behaviors. When the primary barrier to the adoption of a healthy behavior is lack of awareness, information that is framed in a specific and actionable way, conveyed through ef

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