Personalized Game Design_628b85ef-5028-4032-a0b7-4d0f3edf33a1.pdf
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PERSONALIZED GAME DESIGN FOR IMPROVED USER RETENTION AND MONETIZATION IN FREEMIUM GAMES Eva Ascarza Harvard University Oded Netzer Columbia University Julian Runge Northwestern University December 2024 Accepted at the International Journal of Marketing Research Eva Ascarza is the Jakurski Family…
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