Game Design, Not Gamification, for Great Products | Andreessen Horowitz

a16z.com · 3,594 words · saved by 2 readers

Forget gamification. If you want to make software that feels like play, rather than work, it requires tapping into deeper, more intrinsic motivations. And that’s where the principles of game design come in. In this talk from the the 2019 a16z Summit (full transcript below), Rahul Vohra, the Founder and CEO of Superhuman, shares his theory of game design for building satisfying products in any industry that retain and delight users. He distills elements of psychology, storytelling, mathematics, and interaction design into seven principles that will give users an experience that’s rewarding, fun, and productive. The reason business software today feels like work [0:50] Why game design is not gamification [1:12] The 5 factors Rahul uses when designing games [3:06] Defining concrete goals for your products [3:44] Exploring models to design emotion into your products [5:08] Creating rapid and robust controls for business software[7:24] Why the best games include toys [8:46] Demo of Superhum

Game Design, Not Gamification, for Great Products | Andreessen Horowitz Game Design, Not Gamification, for Great Products Rahul Vohra Posted January 13, 2020 Subscribe Share Share Email X LinkedIn Facebook Hacker News WhatsApp Flipboard Reddit Share Share Email X LinkedIn Facebook Hacker News WhatsApp Flipboard Reddit Forget gamification. If you want to make software that feels like play, rather than work, it requires tapping into deeper, more intrinsic motivations. And that's where the principles of game design come in. In this talk from the the 2019 a16z Summit (full transcript below), Rahul

Game Design, Not Gamification, for Great Products | Andreessen Horowitz

saved by

related reading