Phương Anh

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on the atlas · 14

highlights · 42

just 20% who express a preference for an all-in-one single-vendor solution
The Vast Majority of CMOs Expect Their MarTech Spend to Grow - Marketing Charts
72% of respondents prefer a best-of-breed approach to marketing stack design that leverages multiple vendor platform solutions,
The Vast Majority of CMOs Expect Their MarTech Spend to Grow - Marketing Charts
The biggest barrier to martech investment, though, is differentiating between a large number of similar suppliers
The Vast Majority of CMOs Expect Their MarTech Spend to Grow - Marketing Charts
marketing budget constraints, as reported by around half of respondents
The Vast Majority of CMOs Expect Their MarTech Spend to Grow - Marketing Charts
the top goal for marketing stacks is to improve the customer experience.
The Vast Majority of CMOs Expect Their MarTech Spend to Grow - Marketing Charts
23.3% share for agencies/services
The Vast Majority of CMOs Expect Their MarTech Spend to Grow - Marketing Charts
with media and agency/services spending trailing at 21% share each
The Vast Majority of CMOs Expect Their MarTech Spend to Grow - Marketing Charts
martech has overtaken staff/labor costs
The Vast Majority of CMOs Expect Their MarTech Spend to Grow - Marketing Charts
30% of respondents’ marketing budgets
The Vast Majority of CMOs Expect Their MarTech Spend to Grow - Marketing Charts
7 in 10 respondents said they can accurately measure the effectiveness of their martech investments, up from 62% last year.
The Vast Majority of CMOs Expect Their MarTech Spend to Grow - Marketing Charts
One of the most creatively awarded companies in the world is Burger King – the worst performer in fast food among its major competitors
‘The rest of the ad industry is playing a loser’s game’ | Contagious
‘Pink chocolate crispy crust’ made from the naturally pink ruby cocoa from Ecuador. The brand claimed that the natural pink cocoa bean had been discovered in the past 80 years, and its rarity meant that it was as expensive as diamonds.
Chicecream Melts the Hearts of Chinese Consumers | Dao Insights
create images of battlefield scenes from more than a century of wars.
How major ad agencies are using AI | Ad Age
generate personalized color palettes based on prompts
How major ad agencies are using AI | Ad Age
create 2D images and videos, as well as 3D simulations for advertising purposes
How major ad agencies are using AI | Ad Age
predict the kinds of ads that might work for a brand
How major ad agencies are using AI | Ad Age
producing storyboards and reducing the costs for processing invoices,
How major ad agencies are using AI | Ad Age
machine learning, natural language processing and semantic search to identify journalists most suitable for a particular pitch
How major ad agencies are using AI | Ad Age
groups together generative AI tools from various companies, including OpenAI, Microsoft, Google and Adobe
How major ad agencies are using AI | Ad Age
from internal staffing and learning new skills to finding data-driven insights for clients.
How major ad agencies are using AI | Ad Age
generative AI, such as crafting and tweaking videos from prompts
How major ad agencies are using AI | Ad Age
audience development, planning activation, measurement and optimization.
How major ad agencies are using AI | Ad Age
well-rounded hub for clients to access generative text and image capabilities.
How major ad agencies are using AI | Ad Age
integrates various third-party AI models, offering clients a platform to do creative work with a handful of options
How major ad agencies are using AI | Ad Age
create and edit their video content
How major ad agencies are using AI | Ad Age
assigning values to various brand assets in terms of how they can enable creative problem-solving and innovation
How major ad agencies are using AI | Ad Age
sift through data points both traditional and non-traditional—such as cultural semiotics—in order to uncover insights for clients
How major ad agencies are using AI | Ad Age
digests data in the form of reports on client sales metrics and return on ad spending
How major ad agencies are using AI | Ad Age
optimize media investments across retail media networks
How major ad agencies are using AI | Ad Age
AI Playground LATAM, a set of solutions aimed at improving client efficiency and speed
How major ad agencies are using AI | Ad Age
Merkle GenCX, which is intended to enhance customer experience management for clients
How major ad agencies are using AI | Ad Age
Vertex AI and Duet AI
How major ad agencies are using AI | Ad Age
Microsoft’s Azure OpenAI
How major ad agencies are using AI | Ad Age
manage customer feedback and a judicial system handle hundreds of thousands of documents
How major ad agencies are using AI | Ad Age
Salesforce and Meta’s ad-focused AI tools
How major ad agencies are using AI | Ad Age
Performance Max and AI-powered Search solutions together
Grow customer connections with Google AI - Think with Google APAC
broad match, Smart Bidding, and responsive search ads
Grow customer connections with Google AI - Think with Google APAC
Performance Max, a goal-based campaign
Grow customer connections with Google AI - Think with Google APAC
Advertisers specify their goals and share creative assets, and our technology automatically produces and runs a highly effective ad campaign across all of Google’s channels.
Grow customer connections with Google AI - Think with Google APAC
AI-generated headlines drawn from your ad’s landing page specifically tailored to the search query
Grow customer connections with Google AI - Think with Google APAC
using AI-powered Search ads, which allow you to reach people searching for your business offering
Grow customer connections with Google AI - Think with Google APAC
immense vertical filing cabinet in his brain
Curius / Onboarding