A New Squeeze for Food in Tubes: Sweden's Iconic Fish Paste Gets a Rebrand - MOLD :: Designing the Future of Food
Next time you survive Ikea, skip celebrating with cinnamon buns—grab some creamed fish roe for a lesson in Scandinavian food packaging, instead. You’ll find yourself holding a royal blue metal […]
Next time you survive Ikea, skip celebrating with cinnamon buns—grab some creamed fish roe for a lesson in Scandinavian food packaging, instead. You’ll find yourself holding a royal blue metal squeeze tube of Kalles kaviar. Don’t confuse this kaviar-with-a-k with upmarket caviar. The iconic salty-sweet Swedish spread is made from low-grade cod eggs compressed with sugar, canola oil and flavorings. Not only is the flavor a nostalgic favorite for Swedes—the toothpaste-like tube is also iconic. Swedes love creamed fish pate and food in tubes. Kalles dominates Sweden’s fish paste market, but…
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