Leachman: 10% margin will change behavior

Prime Future 171: the newsletter for innovators in livestock, meat, and dairy

I knew Lee Leachman was the real deal, but he recently joined me on the Future of Agriculture podcast, and all I can say is, wow. This guy has some stories and a superpower for business model innovation. I encourage you to listen to the full episode, all 40 minutes & 52 seconds of cattle industry magic. Before we get to Lee's view of the world, let's start with a contrasting worldview. A recent series in Beef Central, an Australian cattle industry publication, explored the percentage of the retail beef dollar that the average producer receives. The general sentiment was that the producer…

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