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From Budweiser to Heineken, Alcohol Brands Are Rampant in Hollywood Films | Science| Smithsonian Magazine

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Over the past two decades, even G-rated films have amped up the booze labels

A still from the 2015 film The Big Short, featuring actors Billy Magnussen and Max Greenfield. Jaap Buitendijk / ©Paramount / Courtesy Everett Collection “Are you drunk?” asks James T. Kirk in a scene from the 2013 film Star Trek: Into Darkness. Kirk is on the phone with his trusty engineer Scotty , attempting to ask him about a series of mysterious coordinates. The scene switches over to the loud bar in which Scotty is sitting. Next to him is a sleek, futuristic bottle of Budweiser beer—which is apparently still being marketed in 2259. This kind of scene is no accident, contends new research

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