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Lovely Day for a Guinness

colossus.com · 8,900 words · saved by 1 readers

Guinness used to be an old man's pint, drunk in old men's pubs. Now the world is drinking less, yet Guinness is selling faster than ever.

Listen on Listen on: First, select a pint glass. Now hold it up to the light. Clean won’t do; it must be spotless. Any fading lipstick stain, lingering food residue, the faintest greasy smudge or evidence of unrinsed detergent can contaminate the product, compromising the taste. To avoid this, your glass should have been washed and rinsed, separately from other beer or wine glasses, or cutlery or crockery, and then thoroughly drip-dried so not a hint of moisture remains. It should be a branded glass, naturally, with the name of the product and its logo printed on the side. All good? Now…

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