ID—C
id-c.se · 216 words · saved by 1 readers
Swedish design duo [Niklas Rosén+Gustav Nordebrink], specializing in brand and digital design experiences.
Alcoholic Vodka - which graphically warns about the alcoholic within all of us - is the world’s first vodka to list all deadly diseases linked to alcohol consumption on the bottle design. The product is entirely stripped of any sophisticated or stylized elements used to promote alcohol. Instead, it uses a no-nonsense, anatomically accurate image of a body ravaged by booze as a label. With an estimated 3 million people dying each year from alcohol-related illnesses across Europe, what began as an experiment in transparency has resulted in a real, drinkable product that can provoke debate as…
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