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How YoungLA Pumped Up Its Activewear Startup To $176 Million In Sales

forbes.com · 1,460 words · saved by 1 readers

In his sample room in Los Angeles, California, YoungLA cofounder Gurmer Chopra rolls a synthetic t-shirt between his fingers for a moment before letting it fall back into place on a wall of racks containing other unlaunched items from his 11-year-old activewear brand that brings in $176 million in revenue. “I spend half of my day in here,” says Chopra, wearing a Rolex Datejust and camo short sleeve from his brand. “Whatever we launch, I've tried every single piece on.” Striking a balance between streetwear and athleisure, YoungLA also shares elements with larger companies Supreme and Gymshark. Founded in 2014 by Chopra, 33, and his older brother Dashmeet, 37, the direct-to-consumer brand started off selling men’s gymwear before expanding more broadly into lifestyle clothing. Like New York City-based Supreme, YoungLA generates hype and urgency using a limited drop model for biweekly clothing releases (Supreme typically releases new collections once a week). The most prominent models on

Lifestyle Daily Cover How YoungLA Pumped Up Its Activewear Startup To $176 Million In Sales Ethan Pines for Forbes By Simone Melvin , Forbes Staff. I cover billionaires at Forbes. Follow Author Aug 08, 2025, 06:00am EDT Updated Aug 8, 2025, 09:21am EDT Indian immigrants Gurmer and Dashmeet Chopra started their careers reselling phone cases on eBay. Today, their fitness-inspired streetwear brand sells out every two weeks online—and is about to launch its first store. In his sample room in Los Angeles, California, YoungLA cofounder Gurmer Chopra rolls a synthetic t-shirt between his fingers for

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