flâneur

How Warby Parker grew from eyeglasses upstart to sustainable business

cnbc.com · 900 words · saved by 1 readers

Warby Parker has spent more than a decade disrupting the eyeglasses industry without yet turning an annual profit. That's about to change.

If Dave Gilboa kept better track of his glasses, Warby Parker might not exist. In 2008, Gilboa lost a $700 pair of Prada eyeglasses on a backpacking trip just before starting an MBA program at the Wharton School of the University of Pennsylvania. There, he met classmates — Neil Blumenthal, Andy Hunt and Jeff Raider — who understood his frustration. Within months, the classmates were working on a solution that would eventually disrupt the nearly $150 billion global eyewear industry. They co-founded Warby Parker, a pioneering direct-to-consumer brand that's sold millions of pairs of glasses,…

saved by

related reading