How Klarna Grows - by Aakash Gupta - Product Growth
aakashgupta.substack.com · 8,592 words · saved by 1 readers
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How Klarna Grows Step-by-step deep dive into every element of how Klarna has built a winning BNPL player, from a former exec at Affirm Aakash Gupta May 18, 2023 63 2 5 Share To simply dub Klarna as a BNPL product would be a huge undersell. While the Swedish-born FinTech company has their roots in this lending model—and while it’s still core to their business—Klarna has evolved into a full-fledged retail platform. One that controls demand through their consumer network, and has changed how people (especially Gen Z and millennials) shop and pay for products online by becoming a shopping destinat
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