How did Flipkart convince Indians to buy online?

Product conversation with Arindam Mukherjee, Ex Sr. Director of products, Flipkart

During my teenage years (2005) in Erode, a small town in Tamil Nadu, access to books was limited. There was only one bookstore in town, Vela Book Store, primarily stocked with academic books and a few popular Tamil novels. Finding English fiction and non-fiction books was quite rare, requiring a journey to Chennai, where I would purchase mainly books I truly enjoyed. However, by 2012, after completing my graduation, I obtained my own debit card, activated for online banking purposes, particularly to book IRCTC tickets. Around that time, Flipkart was gaining momentum and popularity. I…

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