Why India could single-handedly shape the future of e-commerce this summer | Fortune

India is rolling out an Open Network for Digital Commerce that will allow local convenience stores to bid for business on eBay and Amazon.

This month, retail giants and government regulators around the world will be watching closely as India rolls out the Open Network for Digital Commerce (ONDC) in 100 major cities. ONDC is a government-backed initiative that was conceived by non-profit think tanks. The project, championed by Indian billionaire and Infosys founder Nandan Nilekani, aims to create a level playing field in online commerce by putting tens of millions of kiranas (Indian family businesses) on an even footing with online giants such as Amazon , Google, and India’s Flipkart(a Walmart subsidiary). According to Reuters, Am

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