不能再「吮指回味」！肯德基如何靠三大行銷策略，突破疫情窘境、銷售漲逾10億美元？｜數位時代 BusinessNext
bnext.com.tw · 137 words · saved by 1 readers
去年爆發的疫情讓各行各業都受到重創，其中肯德基更為了防疫，喪失本來的品牌口號。但肯德基是如何利用危機，把品牌再次打入人們心中的？
{"id":60964,"title":"\u4e0d\u80fd\u518d\u300c\u542e\u6307\u56de\u5473\u300d\uff01\u80af\u5fb7\u57fa\u5982\u4f55\u9760\u4e09\u5927\u884c\u92b7\u7b56\u7565\uff0c\u7a81\u7834\u75ab\u60c5\u7a98\u5883\u3001\u92b7\u552e\u6f32\u903e10\u5104\u7f8e\u5143\uff1f","image":"https:\/\/image-cdn.learnin.tw\/bnextmedia\/image\/album\/2019-05\/img-1557908336-97045.jpg?w=1600\u0026output=webp","summary":"\u53bb\u5e74\u7206\u767c\u7684\u75ab\u60c5\u8b93\u5404\u884c\u5404\u696d\u90fd\u53d7\u5230\u91cd\u5275\uff0c\u5176\u4e2d\u80af\u5fb7\u57fa\u66f4\u70ba\u4e86\u9632\u75ab\uff0c\u55aa\u5931\u672c\u4f86\u7684\u54c1
related reading
- Case Studies: Success Stories and Inspirational Brand Resultstiktok.com
- Koto, an international creative agency building impactful brandskoto.com
- 为了讨好躺平的年轻人，运动品牌的Slogan都不卷了 - 数英digitaling.com
- How a Starbucks marketing stunt spiralled into mass boycotts in South Koreatheguardian.com
- Hé lộ chiến lược đằng sau “Sự trở lại của Biti’s” | Tomorrow Marketersblog.tomorrowmarketers.org
- 後疫情時代 — 突變中的零售業銷售場景 - #零售的科學 - Mediummedium.com
- Guillaume Huin (@HuinGuillaume) on Xtwitter.com
- How Duolingo Grew Its TikTok to 6.6M Followerssubstack.com
- 顧客不再出國買，Gucci在2020大跌一跤！百年老店如何靠兩大數位行銷對策搶救？|數位時代 BusinessNextbnext.com.tw
- Chiến lược là môn đồng độisubstack.com
- based16z on X: "https://t.co/LI8UiKx84o" / Xx.com
- LINE for Businesslineforbusiness.com