The 5 Phases of Figma’s Community-Led Growth: From Stealth to Enterprise | First Round Review
Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.
In the earliest stages of company-building, folks often worship at the altar of speed — launch an MVP quickly, gather hoards of customer feedback and start pivoting your way into product/market fit. The sooner you can get your product out there, the better. But the path to building Figma was an exercise in patience. Founded in 2012, Figma didn’t actually start shipping software to beta users until 2015. After launch, it took another two years to add paid pricing tiers — and a couple more to bring on a sales team. But taking a longer, winding path to launch a product doesn’t mean that you keep
saved by
related reading
- 10 things I learned from 10 years at Figmaclairebutler.substack.com
- Why Figma Wins - kwokchainkwokchain.com
- How the most successful B2B startups came up with their original idealennysnewsletter.com
- How Figma Grows: Design Beyond Designershowtheygrow.co
- How Figma Growsnews.aakashg.com
- 10 things I learned from 10 years at Figmaclairebutler.substack.com
- How Figma Became Design’s Hottest Startup, Valued At $10 Billionforbes.com
- A guide for finding product-market fit in B2Blennysnewsletter.com
- How today's fastest growing B2B businesses found their first ten customerslennysnewsletter.com
- Meet us in the browserfigma.com
- Interview with CEO of Figma, Dylan Field | by Blueprint | Blueprint | Mediummedium.com
- How Figma builds product - by Lenny Rachitskylennysnewsletter.com