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Choosing Your North Star Metric | Future

future.com · 3,326 words · saved by 3 readers

How to decide the guiding metrics for every type of business, based on a survey of employees at over 40 of today's most successful growth-stage companies.

When learning to ride a motorcycle, you’re taught that where your eyes go, your bike goes. Look to your right and you’ll drift right. Look left, go left. There’s a lot of power in where you focus your attention. That’s why nailing your North Star Metric(s) — the top-line metrics that all company priorities are aligned around — is so crucial. Whatever companies choose as their guiding metric, all energy and brainpower will flow in that direction. This can be hugely effective — it has worked wonders for companies like Airbnb, Netflix, and Uber, especially early on — but it can also be dang

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