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The SaaS Metrics That Matter

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One of the best features of SaaS businesses is how easy they are to measure. Only a handful of metrics really matter. This post breaks down those key performance indicators (KPIs), and provides the benchmarks that we at Craft like to see at the Series A stage in order to lead a new investment. We’re also releasing our internal tool, SaaSGrid, which we’ve used to analyze KPIs for hundreds of SaaS companies, as a free publicly-available tool to help founders calculate metrics (anonymously if they wish) for their own startups. The starting point for understanding a SaaS business is revenue growth – the best proof of product-market fit. MRR or ARR: Annual Recurring Revenue (ARR) is the standard for SaaS companies that sell annual subscription contracts, or Monthly Recurring Revenue (MRR) for those selling monthly subscriptions. If your company sells both, choose the metric that represents the majority of revenue. ARR is always 12 x MRR. Note the requirement that the contract is “recurring”

The SaaS Metrics That Matter Plus now you can easily generate them using our secret sauce SaaSGrid. David Sacks and Ethan Ruby Oct 18, 2021 595 31 33 Share One of the best features of SaaS businesses is how easy they are to measure. Only a handful of metrics really matter. This post breaks down those key performance indicators (KPIs), and provides the benchmarks that we at Craft like to see at the Series A stage in order to lead a new investment. We’re also releasing our internal tool, SaaSGrid , which we’ve used to analyze KPIs for hundreds of SaaS companies, as a free publicly-available tool

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