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Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop

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Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

8 Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop Kara Pernice Kara Pernice April 22, 2018 2018-04-22 Share Email article Share on LinkedIn Share on Twitter Summary: Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads. Banner blindness is a long-known web user behavior: it describes people’s tendency to ignore page elements that they perceive (correctly or incorrectly) to be ads. And, while webpage patterns and types of advertisements have evolved, banner blindness is still prevalent, our recent rese

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