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Ban Online Behavioral Advertising | Electronic Frontier Foundation

eff.org · 1,426 words · saved by 1 readers

Tech companies earn staggering profits by targeting ads to us based on our online behavior. This incentivizes all online actors to collect as much of our behavioral information as possible, and then sell it to ad tech companies and the data brokers that service them. This pervasive online...

Tech companies earn staggering profits by targeting ads to us based on our online behavior. This incentivizes all online actors to collect as much of our behavioral information as possible, and then sell it to ad tech companies and the data brokers that service them. This pervasive online behavioral surveillance apparatus turns our lives into open books—every mouse click and screen swipe can be tracked and then disseminated throughout the vast ad tech ecosystem. Sometimes this system is called “ online behavioral advertising .” The time has come for Congress and the states to ban the targeting

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