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Ads Don't Work That Way

meltingasphalt.com · 5,404 words · saved by 9 readers

There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase.

Ads Don’t Work That Way | Melting Asphalt Melting Asphalt About Archive Goodies Subscribe Ads Don't Work That Way by Kevin Simler There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather than attempting to persuade us (via our rational, analytical minds), ads prey on our emotions . They work by creating positive associations between the advertised product and feelings like love, happiness, safety, and sexual confidence. These associations grow a

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