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Z Reitano on X: "The Economics of a Super Bowl Ad" / X

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To view keyboard shortcuts, press question mark View keyboard shortcuts Removed from your Bookmarks Home Explore Notifications Chat Grok Bookmarks Premium Profile More Post sahi @vsco_de_gorl Article See new posts Conversation Z Reitano @ZReitano The Economics of a Super Bowl Ad 89 303 1.8K 1.4M In 2026, Ro is running our first Super Bowl ad. It will feature Serena Williams and her amazing journey on Ro — her weight loss, her improved blood sugar levels, her reduction in knee pain, and the overall improvement in her health. As I’ve shared the news with friends and family, the first question they ask, after “Is Serena as cool in person?” (the answer is unequivocally yes), is “How much did it cost?”. $233,000 per second, minimum, for the air time — excluding all other costs. When you first hear that a Super Bowl ad costs at least $233,000 per second, it’s completely reasonable to pause and question whether that could ever be a good use of money. On its face, the price sounds extravagant

Z Reitano @ZReitano The Economics of a Super Bowl Ad 1:12 PM · Jan 29, 2026 1.5M Views 94 0 9 4 218 0 2 1 8 1.9K 0 1 . 9 K 3.4K 0 3 . 4 K Read 94 replies

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