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Marin.Istvanic on X: "This could change FB ads creation forever! Recently launched a few new videos in dynamic creative. After a few days noticed that one of the creatives is getting over 95% of the ad spend, and it was crushing." / X

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To view keyboard shortcuts, press question mark View keyboard shortcuts Home Explore Notifications Messages Lists Bookmarks Communities Premium Profile More Post Duy Pham @phamisnothere Post See new posts Conversation Marin.Istvanic @IstvanicMarin · Feb 19, 2022 After 2 days I checked the breakdown, and now that other video that was combined with a “winning” style of a thumbnail was getting over 90% of the ad spend. Based on that - it’s not the video that FB is favoring and what’s driving the performance, it’s a thumbnail. 1 1 20 Marin.Istvanic @IstvanicMarin · Feb 19, 2022 I told my reps about this test, they said we can chat about it on our next call, they can’t share detail in writing. On the call, they said the algorithm doesn’t have the power of analyzing the video, that it’s the image/thumbnail that’s one of the most important factors. 2 1 27 Marin.Istvanic @IstvanicMarin · Feb 19, 2022 I always knew thumbnail is important and used either a custom thumbnail or the best scene fro

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