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Jedi Blue

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Jedi Blue is the name of an agreement between Alphabet and Meta Platforms that allegedly gave Facebook an illegal advantage in Google's ad auctions in exchange for Facebook's word that it would end its own ad service plans.

Jedi Blue - Wikipedia Jump to content From Wikipedia, the free encyclopedia Agreement between Alphabet and Meta Jedi Blue is an agreement between Alphabet and Meta Platforms that allegedly gave Facebook an illegal advantage in Google's ad auctions in exchange for Facebook's word that it would end its own ad service plans. History [ edit ] In 2007 Google purchased DoubleClick and its DoubleClickForPublishers advertising system. [ 1 ] Header bidding emerged in 2017 as a new way for purchasers to buy ad space. It allowed advertisers to participate in auctions across multiple ad platforms

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