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Education Ads & CRO Insights

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This post is mostly to inspire marketers in education verticals but also share insights that you can apply in your vertical. I’ve been in the education vertical since 2014, and eventually expanded to SaaS, DTC, and now health and wellness, too. Education and health have a huge impact on people’s lives, and I want to contribute indirectly. My clients and I made roughly $20+Mn in revenue so these lessons are worth sharing. My younger self would have paid $5K for these insights. But you get it for free. Anyway, here are my paid insights from the last 10-years of running growth and paid marketing in education vertical: I sell mostly to parents. But I have seen this across the board: People buy the transformation. How getting an education about X topic impacts my child. They’re looking for a clear outcome. Here’s an ad that I created does that well: Check the ad here Here’s an example of a program that focuses on adults, called Dream Studio Course. He is only selling transformation, which i

Education Ads & CRO Insights Home Posts The Ultimate Ads Growth Guide for Education Brands The Ultimate Ads Growth Guide for Education Brands Some paid ads insights in education I wish I knew earlier Aazar Shad Nov 10, 2024 This post is mostly to inspire marketers in education verticals but also share insights that you can apply in your vertical. I’ve been in the education vertical since 2014, and eventually expanded to SaaS, DTC, and now health and wellness, too. Education and health have a huge impact on people’s lives, and I want to contribute indirectly. My clients and I made roughly $20+M

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