A Founder’s Step-by-Step Guide to Getting Your First 1,000 Community Members | First Round Review
Pivots, MVPs and Community: How Joseph Quan, Founder & CEO of Knoetic, got his startup back on track by making community his wedge. He shares his hard-won wisdom and his six-step guide for building a community like a product.
The quest for traction is every founder’s obsession, especially in the early days. And like plenty of startup founders before him, Knoetic founder & CEO Joseph Quan was having a tough time finding product/market fit. His previous company, focused on HR & people analytics, had just gone through a full team rebuild, lost several key customers and now had just six months of runway left in the bank. Then, to top it all off, March 2020 hit. “All of a sudden, no one was interested in people analytics anymore. Prospects didn't care, customers didn't care — they were just scrambling to understand how
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